TALK THE HYPE

Slogans & Statements: wording becomes both inspirational and thoughtful with encouraging words and quotes or heartwarming and environmental-awareness statements. A focus on quality, craft and sustainability becomes key and takes inspiration from surfaces faded by time, oxidised, washed out after recycling, or smudged with a chalky dry texture. Simple everyday classics with Utilitarian detailing are fused together with sporty touches to create an urban look. Update jerseywear with pockets or utility zips to achieve a soft urban feel. Tipping stripes, pleat details mimicking origami folds and bold colour contrasts create a sophisticated look.  The heavy woven fabrics of utility dressing are combined with felted or quilted surfaces,or sometimes soft jersey. Folding, twisting and wrapping creates soft, simple shapes that move away from the rigid forms associated with military dressing.Stark, minimalist and straight to the point verbiage graphics are important for Fall, as their content is as strong as their presentation.  Large lettering and bold fonts have impact. Monochrome color-ways create dynamic contrasts.

Winter Girls Collection made for international client.